My 11 year old lab loves his jolly ball & acts like a puppy when playing with it. He was so excited when he saw this that he ran around the yard swinging it back and forth for almost 5 minutes before stopping. This is his 2nd one, the first one lasted a few years even though he tore off the handle early on & took a lot of abuse until I finally threw it out a year ago. I wish they were more rugged though, he has started tearing off the handle of this one as well and punctured the round part with his teeth. We don't let him chew on it unattended, he just tears it apart while fetching. Oh well, he loves it!