I don't like to give my dogs completely dry food, so I mix this with their food every day and they seem to really like it. The bowls are always licked clean. I only give them a couple of spoon fulls at a time, so I do have an issue with the recommendation from the Bowser beer maker to give them a half a bottle with their meal. I think that's way to much.
This Bowser Beer has the same effect on my doggie as catnip has on cats. She gets so excited when she see's me getting her cup to pour her beer in, and she let's me brush her teeth if I dip her toothbrush in it.
I wanted to get something unique for our 2 labs. Most of the toys we have ever purchased were torn up within the first few hours. We got tired of getting the same doggie treats, as well. My only disappointment was that I would have liked to have gotten the dark ale, as well, but it was not available at the time.