My dog loves all treats...however, I could tell these were some of his favorites. He would whine at the door where I keep these treats (something he doesn't usually do). He must have really liked the smell, too because once they were empty, I set on my desk a little card that came inside of the package of treats that had a link to a survey to fill out to receive a free gift from the company. Anyway, I set it on my desk and while I was in the other room I hear him barking incessantly at the piece of paper because it still smelled like the treats and he wanted it!